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The founder of Magrada: Kaire Miiter

I was born in Hiiumaa so its nature is in my blood. In my childhood, I spent a lot of time with my mum, enjoying the amazing beauty of forests, meadows, grasslands, and the sea. These moments taught me to notice and love the magical nature and power of our native island.

Memories from childhood

I have been interested in the world of beauty since I was a child. I loved rummaging through my mum’s make-up bag and secretly trying out the products I discovered. I remember how I used to cut out beauty tips and newest trends from magazines and newspapers to glue them in my secret scrapbook. Self-care has always been important to me. I also love the process of making something with my own hands.

My grandmother was a local apothecary and my herbal wisdom comes from her.

Kaire, brändi tegevjuht

Birth of the Magrada Organic Cosmetics Brand

The story of Magrada began in 1998, when I became a first-time mum. As a concerned parent, I noticed that many skin care products contained a huge number of chemical and artificial components. The motive for discovering the realm of skin-friendly natural products was the sensitive and allergic skin of my eldest daughter Lisanna. This was the impetus for embarking on the journey of creating a beauty brand of natural products without unnecessary chemicals, which was established as a brand in 2015. Now, I work with my daughter Lisanna to create beauty products which we both love.

Magrada is organic, clean, aromatic. The philosophy of our brand is based on the unique opportunity to create clean and highly efficient products.

Kaire, brändi tegevjuht

High values and standards

I value a sustainable and organic lifestyle and I like safe, clean, and effective skin care. I want to be 100% satisfied with all my products because this is the only way to make sure that others will also like them.

The products of Magrada are handmade from fresh ingredients and in small batches to ensure the best quality. As ingredients, we use medicinal plants picked on our native island Hiiumaa, Nordic plant extracts, and high-quality cold-pressed oils from South Europe. This combination works wonderfully.

‘Magrada’ is Catalan for ‘I like’.

Kaire, brändi tegevjuht

Internationall recognition

I am delighted to feel like I am on the right path. I am extremely grateful to my lovely customers and leading specialists for exceedingly positive feedback. The titles and awards that we have won both in Estonia and at international beauty galas are a great honour for me.

The titles and awards that we have won both in Estonia and at international beauty galas are a great honour for me.

Kaire, brändi tegevjuht

Ingredients of Magrada

All our products are and will remain free of mineral oils, parabens, phthalates, petroleum jelly, paraffin, formaldehyde, propylene glycol, triclosan, GMO, SLS, SLES, synthetic colourings, and silicones. The products of Magrada Organic Cosmetics are vegan and have not been tested on animals.

BEST SELLER

LINDEN FLOWER CONDITIONER WITH NORDIC BIRCH EXTRACT
The light composition of the conditioner spreads evenly on the hair, leaving behind a slightly honey-like aroma of linden flowers.

Rated 4.97 out of 5

3.95 € – 21.90 € Select options

PLASTIC-FREEBEST SELLER

SOLID LINDEN FLOWER SHAMPOO WITH NORDIC BIRCH EXTRACT
The richly foaming shampoo deeply cleanses the scalp and promotes hair growth.

Rated 4.93 out of 5

9.30 € – 10.90 € Select options

BEST SELLER

RHUBARB HAIR MASK WITH CASTOR OIL
The hair mask is designed for intensive nurturing and moisturising of dry and damaged hair.

Rated 4.94 out of 5

4.95 € – 29.90 € Select options

OAK SHAMPOO ‘IMPERIAL’
A natural shampoo for daily use.

Rated 4.87 out of 5

12.90 € Add to cart

GOLDEN SHIMMER GEL WITH CARROT EXTRACT
The oil-free gel absorbs in seconds and gives the skin a golden radiance.

Rated 5.00 out of 5

22.90 € Add to cart

BEST SELLER

FIRMING ALGAE BODY CREAM WITH PLANT EXTRACTS
The easily absorbing cream with a velvety texture firms the skin.

Rated 4.98 out of 5

32.90 € Add to cart

PEONY BODY SCRUB WITH ORGANIC FRUIT OILS
The efficient combination of sea salt and fruit oils gently exfoliates the dead skin cells.

Rated 4.94 out of 5

14.90 € Add to cart

LAVENDER BODY OIL WITH VITAMIN E
The organic beauty oil alleviates stress and promotes sleep.

Rated 5.00 out of 5

8.50 € – 18.90 € Select options

PLASTIC-FREE

SOLID OAK SHAMPOO ‘IMPERIAL’
The richly-foaming, deep-cleaning solid shampoo for trainings or travelling.

Rated 4.94 out of 5

9.30 € – 10.90 € Select options

OAK SHAMPOO ‘IMPERIAL’
A natural shampoo for daily use.

Rated 4.87 out of 5

12.90 € Add to cart

OAK SHOWER GEL ‘IMPERIAL’
The sulphate-free shower gel designed specifically for men caresses irritated skin.

Rated 4.83 out of 5

12.90 € Add to cart

SAVE 10%
- 10%

DAILY ESSENTIALS GIFT SET FOR MEN
A modern approach to the world of men.

Rated 5.00 out of 5

33.03 € Add to cart

HOME FRAGRANCE ‘REFRESHING’
Tropical lemongrass is invigorating and creates a positive and liberating atmosphere.

Rated 4.89 out of 5

22.90 € Add to cart

HOME FRAGRANCE ‘MILD’
Lavender and the woody aroma of juniper have a calming effect.

Rated 5.00 out of 5

22.90 € Add to cart

HOME FRAGRANCE ‘SPUNKY’
This is a scent for anyone who loves juicy fruit notes.

Rated 4.94 out of 5

22.90 € Add to cart

SAVE 30%
- 30%

REFILL FOR HOME FRAGRANCE “MILD” / LAVENDER, JUNIPER & GRAPEFRUIT
With a refill bottle, you protect nature and save money.

Rated 5.00 out of 5

23.73 € Add to cart

SAVE 13%
- 13%

SMOOTH&MOISTURE GIFT SET FOR BODY
A luxurious gift set for any woman.

Rated 5.00 out of 5

51.90 € Add to cart

SAVE 10%
- 10%

VOLUMIZING HAIR SET
The sweet scent of the Linden Flower product line reminds you of summer days.

Rated 5.00 out of 5

44.10 € Add to cart

SAVE 10%
- 10%

DEEP MOISTURE HAIR SET
Enjoy beautiful salon hair every day.

Rated 5.00 out of 5

30.42 € Add to cart

SAVE 10%
- 10%

DAILY ESSENTIALS GIFT SET FOR MEN
A modern approach to the world of men.

Rated 5.00 out of 5

33.03 € Add to cart

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The founder of Magrada: Kaire Miiter

Memories from childhood

Birth of the Magrada Organic Cosmetics Brand

High values and standards

Internationall recognition

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#magradaorganiccosmetics

magradaorganiccosmetics

Ingredients of Magrada