It is a family company led by a dynamic mother-daughter duo.
The beauty brand was established in 2015 and its roots are deep in the island of Hiiumaa and its primeval beauty. This island with its pine forests, crystal-clear sea, and enchanting meadows is the home of Kaire and Lisanna, who manage the brand. The ingredients in the products of Magrada are also inspired by the diverse untouched nature of the island.
All Magrada products are produced based on need, keeping in mind our own skin and hair problems and those of our family.
Every time Kaire and Lisanna step on the island of Hiiumaa, they are struck by a magical sense of freedom. Here, the perception of time disappears. The hum of the sea and birdsong invigorate the soul and bring peace. This creates space for new ideas about how to share a piece of Hiiumaa with the rest of the world. Magrada has garnered international accolades for the superpowers of nature reflected in its products, its high standards, and its ethical values.
Minimalist recipes, effective ingredients, and quality are in high regard along with nature and beauty. All products of Magrada are hand-produced in Northern Europe with particular attention to detail. Every component adds a unique flair to the formula. The products of Magrada are perfected in a laboratory in small batches every 10–12 weeks to ensure their maximum freshness. Powerful Nordic ingredients, such as juniper, cranberry, lemon balm, calendula, oak, linden flower, and elderberry, are used to create efficient skin and hair care products. These potent medicinal plants have been used in local beauty rituals for centuries. Magrada keeps this tradition alive by combining the power of plants with daily beauty routines.
The brand’s line of natural cosmetics includes products for the hair, face, and body that are suitable for even the most sensitive skin. The product range also includes aesthetic home fragrances with wonderful scents ranging from oriental to refreshingly Nordic. The entire selection of Magrada Organic Cosmetics is and will always be free of mineral oils, parabens, artificial colourings, and silicones. All products are vegan and have not been tested on animals.
Sustainability is an important component of the products of Magrada because we love beauty and our planet and believe that both can be cherished, strengthened, and restored by doing the right thing. Our products consist of certified organic components of botanical origin and plants which occur or grow wild in nature.
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