Nordic ingredients are unique in their purity, untouched environment, and beneficial properties. Nordic plants have adapted to extreme climate conditions, which gives them resilience and a rich nutrient content. Vitamins, minerals, and antioxidants provide deep hydration, Nordic strength, and natural radiance. Sourcing Nordic ingredients is done sustainably and ethically, respecting nature and future generations. These ingredients are suitable for various skin types, including sensitive skin. Incorporating Nordic ingredients into beauty routines helps achieve healthy and radiant skin and glossy hair, all while experiencing the goodness of the Nordic region and the wonderful benefits of nature.

Powerful plants have been used in local beauty rituals for centuries. Magrada continues the tradition by combining the plant power with daily beauty routines. Effective skincare and haircare products are crafted from potent Nordic ingredients.

My grandmother worked at the local pharmacy, and my knowledge of medicinal herbs comes from her.


Birch sap, or birch water, is a valuable ingredient in skincare obtained from birch trees. Birch water contains proteins, 17 different amino acids, enzymes, valuable minerals, antioxidants, and vitamins B and C. Birch sap is known for its hydrating and moisturizing properties due to its rich nutrient content. Birch water soothes and calms the skin, making it especially suitable for sensitive skin. Additionally, birch water provides excellent protection through antioxidants, guarding the skin against oxidative stress and helping maintain a youthful complexion. Birch water brings radiance to the skin, evens out the complexion, and reduces dark spots. Furthermore, it helps improve skin elasticity and firmness due to natural plant sugars. Birch water is a true nutrient-rich gift that delivers essential nutrients and minerals to the skin, promoting its healing and overall well-being.


Peat forms over thousands of years through the decomposition of plants in bogs. It cleanses the body of impurities and gently paves the way for clear and radiant skin. Peat moisturizes and nourishes the skin, bringing us closer to a soft and smooth skin texture. Its remarkable anti-inflammatory properties alleviate irritated skin conditions. Peat supports skin renewal and collagen production, enhancing skin elasticity and strength. Additionally, peat improves circulation, providing oxygen and nutrients to skin cells for a healthy and joyful complexion.


The antioxidants found in cranberries (Vaccinium macrocarpon) are excellent fighters against free radicals, helping to keep our skin healthy and radiant. Their wonderful anti-aging properties help reduce the appearance of fine lines and wrinkles, giving the skin a smooth and beautiful complexion. Cranberries are a true superfood with moisturizing effects, soothing inflammation, and gently cleansing pores. In addition, cranberries contain natural acids, such as alpha-hydroxy acids (AHAs), which gently exfoliate the skin, making it even smoother and more radiant.


Oak root (Quercus robur) has excellent properties that help tighten, tone, and reduce the appearance of pores on the skin. In addition, the compounds found in oak root provide antioxidant protection and soothe the skin. For hair, oak root extracts are excellent supporters of scalp health. They help strengthen the hair and give it a beautiful shine. Furthermore, oak root extracts have soothing properties that help alleviate scalp irritation and balance its natural moisture levels.


Marigold (Calendula officinalis) has anti-inflammatory properties that help soothe and relieve irritated skin, promoting rapid wound healing. In addition, marigold provides excellent moisturization and deeply hydrates the skin. Marigold is also very gentle and is perfect for sensitive skin, helping with conditions like eczema. This plant promotes skin regeneration, reducing the appearance of scars and improving skin tone. Additionally, marigold has antimicrobial properties that inhibit the growth of bacteria and fungi.


Birch Leaves (Betula alba) have antiseptic and anti-inflammatory properties that are truly effective in soothing irritated skin. Birch leaves tighten pores and moisturize the skin. Birch leaves are natural skin cleansers and detoxifiers. Birch leaves help promote hair growth, and the beneficial compounds found in them, such as vitamins, minerals, and antioxidants, nourish the scalp and strengthen hair follicles. They strengthen hair and add shine to your hair.


Juniper berries (Juniperus communis) have antiseptic properties that help cleanse the skin and inhibit bacterial growth, making them an excellent choice for caring for acne-prone or oily skin. In addition, juniper berries tighten pores and firm the skin, helping to reduce the appearance of pores and giving you confidence. Their anti-inflammatory properties are a great help for irritated skin, including eczema or psoriasis, providing relief and soothing it.


Bladderwrack (Fucus vesiculosus) has moisturizing effects that help the skin retain moisture and reduce the feeling of dryness. Bladderwrack seaweed is rich in antioxidants and minerals that protect the skin from the negative effects of free radicals and reduce signs of aging. It nourishes skin cells with essential minerals, providing them with necessary nutrients. Bladderwrack also has a soothing effect, helping to relieve irritated skin, making it suitable for issues like eczema and sunburn. Additionally, bladderwrack contributes to detoxification, purifying the skin and helping achieve a clearer complexion.


Beloved Haapsalu mud, known as Haapsalu mud or Estonian mud, is a special type of therapeutic mud found in the beautiful coastal region of Haapsalu in Estonia. For centuries, it has been highly regarded for its various health benefits. Sea mud helps the body eliminate toxins and gently cleanses the skin. Its magical power lies in its gentle exfoliating action, which gives you smoother and more radiant skin. The sea mud is rich in valuable minerals and humic acids that nourish, moisturize, and restore the skin’s moisture balance. In addition to soothing inflammations and providing relief for irritated skin conditions like eczema and acne, it helps in skin renewal and healing due to its mineral content. Furthermore, the mud improves circulation, contributing to achieving a healthier complexion and a more youthful appearance.


Cornflower (Centaurea cyanus) is known for its beautiful blue petals. It soothes and reduces inflammation, making it suitable for sensitive or irritated skin. Cornflower pampers our skin, keeping it comfortably hydrated and maintaining its natural moisture balance. Antioxidants help fight signs of aging, while its soothing properties refresh tired skin. Its antibacterial properties also help alleviate acne.


Linden flower (Tilia cordata) has been known for its beneficial properties for centuries. Linden flowers are gentle and soothing, making them an ideal choice for sensitive or dry scalp. Linden flower nourishes and moisturizes the hair, leaving it wonderfully soft and easy to manage. It also stimulates hair growth and strengthens hair follicles. Their pleasant scent offers aromatherapeutic enjoyment, helping to relieve stress and promote overall well-being. Its anti-inflammatory properties help soothe scalp inflammation and irritation.


Lemon balm (Melissa officinalis) is a truly marvelous plant, especially gentle and caring for sensitive skin. Additionally, lemon balm has antibacterial properties that help keep your skin clean and healthy. Lemon balm is an excellent moisturizer, providing additional hydration and softening to your skin. Its rich antioxidant content contributes to its anti-aging effects, reducing fine lines and wrinkles while making your skin youthfully radiant.


Dandelion root (Taraxacum officinale) has several positive qualities in skincare. It possesses anti-inflammatory properties and antioxidants, making it an excellent choice for soothing skin irritations, combating oxidative stress, and promoting a youthful complexion. Moreover, dandelion root has remarkable effects on scalp health. It helps regulate sebum production and reduces dandruff. Dandelion root stimulates hair growth, providing the necessary nutrients and strength, and helps control dandruff due to its antibacterial and antifungal properties.


Elderberry (Sambucus nigra) is a truly wonderful berry that pampers the skin with antioxidant protection, soothing irritated skin and providing essential moisture. Additionally, elderberry helps achieve radiant and even-toned skin. The rich antioxidants in elderberries, especially anthocyanins, help protect the skin from harmful environmental effects, while its soothing properties make it particularly beneficial for skin inflammation. So, rest assured that elderberry not only moisturizes the skin but also contributes to achieving a more youthful complexion.


Rhubarb (Rheum rhabarbarum) is a truly amazing plant that offers natural antibacterial support to the scalp and helps reduce dandruff issues. Rhubarb is rich in various vitamins and minerals that nourish hair follicles and promote healthy hair growth and strength. Moreover, rhubarb has the ability to make hair softer and shinier, giving it a beautiful luster.