CEO of Magrada Kaire Miiter: 2 months and –22 centimetres. How did I do it?

Cellulite is OK because we are women! Nevertheless, you might feel a little discouraged sometimes when you have worked out and eaten well but the backs of your thighs still have the so-called orange peel texture.

As the brand manager of Magrada, I am delighted to create products that satisfy my own needs. One of my deepest desires was to create an anti-cellulite product for our customers that would actually be effective.

In addition to Estonia, the labs of our partners are located in Latvia, Lithuania, and France. This was a huge challenge for us all because the body care line for reducing cellulite had to work 100% and not a percentage point less.

We can create efficient solutions by trusting science

When creating the Algae line of Magrada, I set the following goal: efficiency and efficacy, meaning a noticeable and visible change in the skin. The sea-inspired body care line was born in cooperation with Estonian and Latvian scientists. These products were made to work. When I started to test the Algae line, I followed the process carefully and realised that the results achieved after the first two-month treatment left me lost for words in the best meaning of the phrase.

‘If I would not have taken the measurements, I probably would not believe that I have lost 22 centimetres from my body – the abdomen, thighs, hips, and arms. Incredible! This is way beyond what I dared to hope!’

My ‘rules’

I am happy to share a little about my lifestyle – how I organise my daily life so that I can feel good in my skin. I am convinced that no effort is too small when it comes to well-being, achieving a glowing skin, and looking how you want to look.

You are what you eat

Regular meals three or four times a day help to keep your metabolism running. I love breakfast – mine always includes a cup of coffee with plant milk and oatmeal with fruits, nuts, and berries. I have never been particularly fond of dairy – I am completely unimpressed by curd cheese snacks, ice creams, and yoghurt. I also never buy processed foods or frequent fast food restaurants. They are simply not my cup of tea. I prefer fish and seafood to meat, and grilled vegetables, buckwheat, or quinoa to potatoes and pasta.

‘I value an organic lifestyle and prefer to buy local organic products.’

You know that amazing feeling after a workout?

Staying active is part of my life and running is my favourite workout. I have been running for the past 25 years. You can see me in running shoes on the beach promenade in Pärnu once or twice a week. I am also learning to play tennis and I am extremely grateful to my personal trainer Lauri, who practices strokes with me every week.

‘For me, tennis is an exciting challenge.’

Sauna – a gift for your mind and body

I go to the sauna every day. That’s right! Some take a shower, some like a bath, I personally love sauna. It helps to stimulate circulation while being relaxing and promoting better sleep. This is me time, when I don’t have to rush or hurry. The scent of a fresh birch whisk and home spa treatments cleanse the mind and pamper the body.

‘Sauna is my therapy. I feel happier and more inspired after going to the sauna.’

The magic of massage

I have enjoyed LPG massages for several years now. I visit a massage parlour regularly, two or three times a month. A massage improves the lymphatic circulation and metabolism.